There are lots of happenings in innovation, new concepts for making web products more effective towards more visibility, high ranking in search results. Pay Per Click (PPC) is also one of the new ideas that attracts more visitors. PPC has been a powerful tool for niche website marketing that allows the web owner see their advertisements only to the targeted customers and you need to pay them only when some one clicks on your site on PPC ad networks. This is a kind of small investment goes to the visitor who clicks and watch your advertisements.