Search Engine Marketing is relevant to SEO and Internet marketing as well. This marketing promotes websites. The Search Engine Marketing companies implement SEM methods that include search engine optimization, paid advertisement, paid inclusion and paid placements etc. Internet marketing combines together creative and technical aspects of the internet. The creativity includes design, development and advertising. The marketing methods and strategies cover both services such as search engine marketing (SEM) that include search engine optimization and pay per click (PPC).

The basic commercial services in search engine are graphical and text advertising, email marketing, software-based advertisements, behavioral marketing, mailer/newsletter marketing, Customer Relationship Management Marketing affiliate marketing, interactive advertising, web press releases, online market research, online reputation management (ORM), Social Media Marketing Methods such as blog marketing etc. Putting a keyword the advertisement comes up on the screen either in graphics or text form of advertisement.