Search Engine Optimization (SEO), is a process of increasing the visitors to a website and making high ranked in the search results of a search engine. In other words, SEO is a medium to promote a website in order to have high rankings in search engine result. Being the higher ranked, a website could be driven more traffics and got more popularity. SEO firms apply different tools and techniques to promote a website through the client's search engine optimization strategies.

Search Engine Optimization (SEO) in India is now competing with the other business sectors with full revolution. SEO is a part of web business and getting demand in IT sector in India . Looking into the traffic in web, the majority of all online visitors are attained through search engines solutions. The public and web savvy companies as well demand a significant search engine friendly website to have a chance to be on the top of a search engine's result to add value in the business.